Globalization for fashion brand Charlotte Olympia Essay

Globalization for fashion brand Charlotte Olympia - Essay Example Evidently, the growing need for different fashion trend is a pull factor that has instituted internationalisation of the business. As such, inception into the china market is a prudent approach for the firm. For example, Nike is a renowned product in the world due to its awareness campaign, online marketing approaches, global presence and brand strategy. However, the firm has to incept reluctance action since it has to conduct a series of market researches to ascertain the viability of the market. Incidentally, Charlotte Olympia has an established store in the United Kingdom, and it is among the advanced shops in the fashion industry. Thus, this paper will focus on the possible avenues that should be used in introduction of Olympia brand in the global perspective especially in China. For Olympia brand to grow in the china and Europe market, the administration has to involve various perspectives to achieve a substantial share. Notably, many businesses have both short term and long-term priorities to thrive in trade and this are some of the core factors that define success. For example, the firm may consider introducing of new product lines since the customers are aware of their presence. For example, Charlotte Olympia brand primarily focused on women’s footwear and accessories. However, the firm has other labels for young girls and slipper for men, which enhances the identity of the products that use the name. Thus, the first approach is aggregation, where the company uses the distinctive processes used in the original country to attract a larger demand in a new nation (Gregory 2010:8). Incidentally, the consumer behaviours are similar in different states, and this allows different establishments to use the identical methods in different marketplaces. For example, the management of Levi’s creates an emotional connection to enhance the relevance of brand in different markets and guarantee loyalty. Incidentally, Charlotte Olympia in United Kingdom has six