Algeria, A North African Country

Algeria, A North African Country Algeria, as a North African country, is a multilingual nation with one official language, namely Modern Standard Arabic henceforth MSA and more than two foreign languages French, English, Spanish, etc. It is a country whose teaching-learning contributions and interests are now in how to improve foreign languages for specific purposes particularly English so as to prove its position or status as a powerful and important country across the globe. Today, the role of English as a foreign language (henceforth EFL) in the world is influenced by many factors such as business, cultural, political and educational factors. The latter is the main factor which plays, now, strongly a major role to pull a lot of attention in the decision of the Algerian educational authorities to know how to deal with the positive qualities EFL has in undertaking methods and approaches as parts of reforms in order to improve and enhance English teaching and learning as it is in developed countries. Therefore, the questions to be raised, here, concerns basically how to deal with the qualities EFL has with non-native speakers, what significant scientific contribution EFL gives to the country (Algeria), and what the suggested approaches and methods the Algerian educational authorities make to enhance and work on English Language Teaching are. ELT (English Language Teaching) in Algeria was denied and insignificant before the independence in comparison with French. Because the French language was taught in schools as a first language(L1) due to the consequences of the French occupation in Algeria that was the longest period of colonization which took a long time from 1830 till 1962. Thus French became as an official language in the Algerian institutions. Andrew Freeman (1961:1) confirms what we are saying about French as L1 in the following quotation the French, in Algeria, between 1830 and 1962, tried actively to suppress Arabic. The French influence resulted at many different levels, mainly the linguistic level. The linguistic level reflected the impact of the French language on Algerians who were being forced to speak French and then obliged to learn it in schools, but prior to independence and after 1990s a new revolution came to the surface and the Algerian authoritarians started new relations with USA to give some importance to English as an essential medium to be integrated in the Algerian schools. Thereof, the 1990s brought about many changes: English was introduced as an optional second language as of 1992 and, in 1999, an increased awareness of the importance of education led to 6% of the countrys expenditure being devoted to education (see http://ezinearticles.com/?Teach-English-in-Algeriaid=3280135). It can be argued that the process of teaching and learning English as a foreign language has taken many steps to improve the way of acquiring and mastering this means for communication to become closer to joining the worldwide community. Answering the questions given before, the Algerian educational leaders started to enhance and hold tightly EFL, and shifting from traditional methods to modern to say to the world that we are able, as a multilingual developing country, to learn EFL as a second Language as major and significant as French in our schools and university and then be present everywhere across the globe. These challenges remind us about some debate on teaching EFL in developing countries as an insignificant contribution, by African designers, to knowledge and production. According to many writers, the emphasis on foreign languages like English (Graddol, 2006; Batibo, 2007) has been regarded as an insignificant contribution by African education policy makers to knowledge and production, but Phillipson (1996) observes, after independence, that those who were first responsible for making English official and developed are African leaders. For instance, in Algeria, prior to independence and after the 1990s, a new revolution came to the surface. The government or the Algerian authorities started new relations with the USA and they attached little importance to English that was taught in the middle and high schools. Before, our EFL students had been studying English from the eight grade in the middle school to the third grade of the secondary school up to 2005. English language teaching and learning too, at that time, was catastrophic because of the lack of interest and many other factors such as economic, political, religious, educational, and so on. According to some older generation teachers, the majority of pupils were not interested in learning English and even French because they focus their studies on mathematics, physics, life sciences and nature and other fields but not languages, i.e., their world was closed or limited to their social life. Moreover, the majority of teachers were not at all interested in the syllabus presented to them and they found it meaningless and boring. About the reasons behind the failure of these teachers, Bouhadiba (2002) states that under the old time-based teaching program, the learner were supposed to learn at the pace imposed by the teacher, the text-book, or the course itself. Bouhadiba also argues that the failure of a time-based teaching program, no matter where it is implemented (developing or more advanced societies), lies in the way the teacher that he or she moves on to the next lesson or the next unit to be within the limits of the scheduled teaching program unlike the competency-bas ed approach. Because English has become the most dominant language, a lingua franca (henceforth ELF), which is defined functionally by its use in intercultural communication, English as a global language (e.g. Crystal 2003; Gnutvzmann 1999), English as a world language (e.g. Mair 2003) and World English (Brutt-Griffler 2002) English as an international language (EIL) becomes influencing force everywhere across the world, and useful language among many European languages, many governments have adopted various policies that promote ELT and Algeria is no exception. At present, English is considered as a foreign language that is offered as a required subject at all levels of university education. In order to understand and recognize that the efficiency of English language development in the Algerian educational system paves the way for learners to take part in the globalization, our government has made a huge effort to change the ELT policy and some changes were made in the 1990s. Due to these facts of the current status of English, Algerian Government decides to go through changes in various fields to hold and improve this global language in higher studies. Among these changes are the implementation of policies made in education related to new approaches and system were brought to Algerian institutions such as LMD System and Competency Based Approach (henceforth CBA) in primary and secondary schools. CBA approach has been brought to the Algerian schools in 2002 as a new approach and a part of reform in the primary, middle and secondary school. It has been imposed as a primary part of reform and complimentary to LMD reform on EFL teacher. To make CBA approach successful, the education minister mobilized all responsible for schools (primary, middle and secondary) to follow the CBA implementation. Moreover, Algerian ministry contribute, morally and financially, to give all opportunities and provide all those who are responsible for helping teachers and students with materials needed and equipments to be familiar with CBA success in the classroom. Thus, inspectors spent much time and money for making seminars in all over the country to instruct and correct the teachers ways in the teaching of English language and following the planning of English curriculum. In addition to the CBA, the LMD (Licence Master Doctorate) reform is also brought to the Algerian university in 2003 to continue the correctness of the teaching of English. In this work, we shall focus on some changes of approaches and systems such as LMD to see whether it is towards a more communicative use of English as a second language and a more focus on English language teaching. ELT is not easy responsibility for EFL teachers to teaching all of the students assigned to a classroom in university. The latter becomes, now, the world question in holding English as an international language which becomes increasingly important and required in Algeria in the last decade. Nowadays, there are much debate on what is teaching and how it becomes in the twentieth century, some people say that teaching is a creative way to become joined with and support others to help all learners learn. Others say that without teaching learning is not a way to make teachers and students more efficient. McKay (2002) says, The teaching and learning of an international language must be based on an entirely different set of assumptions than the teaching and learning of any other second and foreign language. McKay (2002:1) The quotation above makes us think many times of the processes of enhancing ELT to respond to the needs of those who are interested in English lingua franca ) currently. Thus the questions come in mind are as follows: 1-How should English be taught under LMD system as a challenging language in Algeria? (Our focus in this work). 2- What purpose of learning English should we achieve? (That is what we are looking for) 3- Can we be best English teachers? (This is our hypotheses to be proved) According to the questions above, we begin to analyze these issues regarding the role of English in our own lives and in our society. We first start looking at EFL teachers role, i.e. how do they play a central role in the teaching of English language perfectly? How do they apply the instructions given to teach English and how to be responsible for motivating their students to learn? It is essential that teachers themselves are aware of the way they are following to go through the four skills of listening, reading, speaking and writing including, grammar, vocabulary, and spelling all contribute to successful effective English communication. The much attention we give to each skill is due to the teachers input and learners competence as well as their needs. In addition, teachers should know themselves who they are and how can be adjusted in the light of the current status of English in the world. Palmer focuses here on the consciousness towards his students and how strongly he wants to be close to the students. Parker Palmer (1998, p 2) emphasizes on the teachers intention to see well his students; he must know himself before and when teaching his students. We can understand his illustration through the following quotation: When I do not know myself, I cannot know my subject-not at the deepest levels of embodied, personal meaning. I will know it only abstractly, from a distance, a congeries of concepts as far removed from the world as I am from personal truth. (See http://301f2012.wordpress.com/2012/11/29/writing-prompt-for-the-courage-to-teach/) It is clear to know how able we, as teachers, are to make our students understand and know ourselves in society as well as we can understand from P. Palmer the relative position and attention given to English has been considered and examined from ideological and cultural or political standpoints rather than pedagogical concerns. The latter is a very important point to discuss in accordance with our situation as Algerian EFL teachers. Unfortunately, with the classical system we, cannot be adjusted in the light of the current status of English in Algeria because, up to 2005, there are many obstacles and factors make our EFL teachers incapable to make all students understanding such as: 1-The number of students is overmuch in a class (40 50) 2- Insufficient communicative activities use for teaching English language skills such as reading, listening, writing, grammar, etc. 3- Inadequately equipped classrooms and the lack of ICTs use. 4- The impact of a social factor on EFL teachers as well as learners 5- Being authoritarian traditional teachers 6- Being passive traditional learners. 7- Being too shy to speak English in the classroom. 8-The impact of mother tongue (L1) on students and some teachers pronunciation too Due to some deficiencies mentioned above, the Algerian government started rebuilding the skeleton of university which is the image of the country abroad. So since 2OO1, the ministry of higher education has decided to diagnose the situation in order to provide immediate and sustainable solutions for university and here a new Algerian university system has imposed itself. Following the recommendations of the National Committee of the education reform, a reform plan was adopted by the Cabinet in April 30, 2002 and the Ministry of Higher Education and Scientific Research has adopted a ten-year strategy to develop the sector for the period 2004-2013, one of whose main themes is The development and implementation of an overall and deep reform of higher education, the first step is the establishment of a new architectural educations, including an updating and upgrading of various educational programs, and a reorganization of the educational management. Thus, the choice goes towards the new BMD: Bachelor-Master-Doctorate system, or LMD (Licence, Master and Doctorate) as it is known, to meet the expectations of society and also to be in concordance with the new guidelines and global trends in higher education. This system examines, evaluates and improves the way the teachers and learners are following now to better and develop their English. It also defines the ways and means to teach study and evaluate differently in higher education. It aims to motivating and enabling students across the world by allowing diplomas to be compared and become equivalent to European diplomas, developing the professionalization of higher education whilst preserving the general interest nature of the teaching, to strengthening the learning of transverse skills such as fluency in foreign modern languages and computer skills encouraging the students mobility and encouraging the students access to the world of work in Europe allowing the student to build up a personalized education plan gradually. Therefore , in order to understand and recognize that the introduction of English language into the Algerian educational system lead us to have part in the globalization, our government made huge effort to change the policies that have been being followed in 1900s. For instance, at the level of university, the LMD system is about a new approach based on the Communicative Approach that has been implemented in the Algerian university almost in all subjects and specialties, as we have already said above. LMD system has been introduced into our universities by August 2003 to make changes in syllabuses and curriculum development in order to reduce and overcome the difficulties and the obstacles cited (see page 7) and make English teaching and learning successful under the new system LMD. On the one hand, to achieve good results, EFL university teachers must be ready to change from traditional teacher to modern one changing the traditional approaches into more communicative innovative activities to teaching to what extent we pay much attention to the four skills perfectly. On the other hand, the changes made and brought to universities contribute to achieve success in teaching and learning languages. For instance, Sheena Gardner (2008), in his paper, believes in changes he states that English language teachers have changed, or are changing, from a traditional approach to teaching formal grammar rules to a more communicative approach to teaching how to use grammar meaningfully in context. We as EFL teacher agree on the principal of the changes at all kinds of levels particularly in higher education so as to have part in globalization. Interestingly, in Algeria there are changes towards teaching English more explicitly, and with more of a focus on form. Furthermore, to explore these changes the educators emphasis is on to what extent do systems and approaches impact, positively, on ELT to improve EFL students levels in order to get much knowledge and then achieve perfect English to securing their jobs through acknowledged degrees and high levels of employment because the spread of joblessness across the world particularly in Algeria have upset authorities. From the various opinions of learners, even longer studies are not an end in themselves everyone now understands that schools and universities are the first starting point for everyone desires to realize any project. Aiming to get higher studies is simply a means to access better jobs likely to lead to higher social status (profession, security, wage, etc.). For that reason, English language becomes, for EFL students, a dominant subject, an international language English (Brutt-Griffler 2002) English as an international language and a means for getting job easily. It is now required, across the globe, and important for the Algerian learners and/or job seekers. The question then is what concrete roles does English improvement contribute to the EFL LMD students in the Algerian university? Coleman (2010) addresses a similar question by reviewing the functions of English as a foreign language in development. He identifies four areas where English has often been given a role to play: 1-for employability 2-for international mobility 3-for unlocking development opportunities and accessing information 4- as an impartial language. These four points must find an answer in the implementation of LMD systems results. Thus, the present work study is devoted to overcome the difficulties and problems Algerian teachers and learners are encountering in acquiring English language for specific purpose. The latter has been conducted by many researches to discuss the various problems that Arab universities encounter and mainly Algerian university. These kinds of problems refer to their ability as teachers or their competence in transmitting skills. Mukattash (1983) divides the problem that learners of English encounter into problems of pronunciation, spelling, morphology and syntax at the level of university as well students or learners unable to express themselves that what makes difficulties spread. For Mukattash the students major difficulties arise from the fact that they cannot use English correctly and appropriately in and out the classroom when required; he says: Comfortably and efficiently either when dealing with academic topics or common everyday topics (1983:169). What we can understand by the difficulty of English efficiency is related to the students deficiencies in communicative competence and self -confidence. Consequently, to encounter these kinds of problems of communicative competence, Ministry and educational experts run to find solutions to these problems by changing the strategies and encourage the training abroad that gives the learners a good knowledge and culture as well as make them confident. The queries to be raised here are how universities could be developed into places where advanced knowledge was disseminated and what are the strategies and the reforms are going to be followed. It is only recently that universities have become the almost systematic pragmatics, looking for motivation and aptitude for higher and perfect studies. As a main part of this work, we have also shed light on another part of reform which is called ICT (information, communication and technology). It also plays a major role in understanding the changes brought to the teaching and learning of English language. Through our reading in some books concerning the use of technology in the classroom Robert J. Marzano (2007:3), in his book Using Technology with Classroom Instruction That Works, states that Research indicates that technologys use in the classroom can have an additional positive influence on student learning when the learning goals are clearly articulated prior to the technologys use (Pitler, Hubbell, Kuhn, Malenoski, 2007; Ringstaff Kelley, 2002; Schacter, 1999) Moreover, it is said that the impact of the technologys use on teaching and learning is a promising scope of interest for researchers in various disciplines such as mathematics, informatics, education and sports, literature, English studies or teaching foreign languages and so forth. The latter becomes one area where ICTs influence is widely investigated. It is good and interesting to say we admit technologys use to enhance learning and teaching in the classroom. We, as EFL teachers familiar with the use of technology in the classroom, agree on such point of view, but does it match with our LMD students : First , second and third year LMD student as well as Master 1 and 2 students (our case study) ; this is what we are going to approve during this investigation. From that fact, we make some questions to respond to those who are interested in the use of the ICTs. (See appendices) To make this theory coincide with EFL classes let us see the use and the integration of ICTs use impact in the LMD system. Does ICT indeed provide students with much information in learning E L (henceforth English language) competency as well as make better and more attractive the quality of EFL teachers and students learning under LMD and CBA experience? Some of teachers approve that the use of ICT becomes an effective medium to better and develop the English language. As well, ICT helps in the use of interactive lessons through the four skills to enhance the teaching and learning of English perfectly, but some teacher disagree on this point saying to as that student become so boring when using them in the classroom. (For more details see chapter 3) Nowadays, the rapid developments and the frequent use of ICTS in Algerian society is not only impact on a quick computing discourse has generated linguistic convergence it is also the focus on the use of ICT in schools and universities. The latter now require much availability of computers provided with the net/ internet because they become a support for learning and teaching any discipline and mainly languages. Thus, the use of ICT in both education and higher education must become important to reinforce and ensure the effectiveness of systems implementation such as LMD in higher education. The latter goes with the ICTs use which becoming more important to contribute to the growth and development of learning and teaching in the 21st century. In this part, we highlight the effectiveness of ICT in higher education and we seek to explore how it will impact on the way courses will be given to learners and delivered in the universities. Having spoken on the whole study work, generally, leads us to think of the following: Statement of the problem Through our experience of 5 years of teaching English under the new system LMD in the Algerian university particularly the University of Mostaganem as well as Didi Bel Abbes University, we have noticed changes in the attitudes of our students and teachers towards LMD system and the integration of ICT in the classroom. Students come to university with no idea about LMD; the only idea they have had in mind is the CBA approach which is implemented in 2002 in the secondary school. They have already been familiar with the competency based approach in undertaking all kind of new tasks, techniques and methods given to be applied. Our aim behind this study is to study whether there is a coherent coordination between both institutions: university and secondary. In addition, we try to respond to some questions were given by many about CBA and LMD such as: the relationship between LMD and CBA, LMD contribution to the CBA approach, ICTs use. Hypotheses On the basis of what have been preceded, we are going to formulate the following hypotheses: 1. In relation to CBA, we would like to see whether the LMD system responds to the students and teachers needs in mastering English or no. 2. Curriculum development regarding the new implementation system such as LMD and CBA does fit the world demand in education. 3. The importance of the ICTs use in LMD system to respond to the teachers needs as well as to enhance foreign languages/ English. The Chapters Outline Our doctoral research revolves around four chapters. The first chapter introduces our research methodology and how was our investigation undergone. The research methodology chapter will present to the reader a detailed overview of various methods and techniques we used in dealing with our corpus and collecting data. The second chapter is to be devoted to the presentation of a broad review of the relevant literature relating to the fundamental basic and key concepts related to teaching and learning theories, and we will end up with some clarifications about what is curriculum as well as including the various systems that have been implemented in teaching languages such as LMD system and the CBA approach. In chapter three, we will introduce our readers to both CBA (Competency Based Approach) and LMD (Licence-Master-Doctorate) as two new international educational systems applied and implemented in many developed and developing countries. The aim of this chapter is to help students and teachers alike understand what is CBA as an approach introduced to primary middle and secondary schools, what is LMD as an educational system and how are CBA and LMD interconnected as well as to highlight the effectiveness of ICT in higher education Chapter Four is devoted to discussing the feedback of the participants and the results attained. By interpreting the answers of teachers and students and their responses, we were able to come to a set of conclusions that we present in the last section of this chapter that we entitle conclusions and recommendations. Through the general conclusion, we will have come to validate or invalidate our hypotheses that base primarily on LMD, its relation with CBA and the effectiveness of ICTs use for LMD teachers and learners. Thus our purpose, all through this study, is to establish a strong connection between LMD, CBA and the importance of the integration of new technologies, notably the ICTs, in our classes and lectures.

Conflict Between Developing Economic Essay

The economy growth impact the protecting environment, on the contrary the protecting environment also impacts the economy growth. Whether the environment is a factor considering the economic growth? The core answering these questions is how to regard the relationship between economic growth and environment. Concerning on the situation of economic and environment whether has the intrinsic relation or has any type relation, this still has the dispute. In this essay I will analyze the conflict between the developing economic and protecting environment. Through the analysis cause where can get a balance between them. Keywords: Environment, Economic growth, Poverty, Conflict, Contradiction, Environmental Kuznets curve 1. Introduction Environment not only provides the substance foundation and activity space for human, but also is responsible for production castoff by human activity. Economic development not only enhances the integration national power and improves the people’s life quality, but brings a number of serous environmental problems, such as air pollution, water pollution, soil degradation, desertification, and so on. Whether does economic growth affect the environment? On the contrary whether also does the protecting environment affect the growth economy? Whether is protecting economy and protecting environment a pair of contradiction or not? What creates the environment problems? Poverty is a main factor. Solving this problem is that developing economy. How to increase economy under the protecting environment? Analyzing their relationship is the focal point. Problem formulation: what is the conflict between developing economic and protecting environment? 2. The developing economic brings some environmental problems Economy development is obvious at present. Many multinational enterprises have been invested following the all kinds of increased industries and agricultures. These such as machine, textile, chemical plant, foodstuff, and so on, not only are the record of the economic development, but also provide a great deal of working opportunities for the labor market, and reduce the burden of the country. That’s the positive points, but it has the negative points like the traffic jam, pollution, chemical, etc, a series of serious problems. In the traffic point, â€Å"The environment impact of transport has now become a global issue. Environmental impacts from transport in the developed world are now equaled or exceeded by those in developing countries. This is alarming given the relatively low level of car ownership and use in developing countries. Equally alarming is the advanced of modes of transport that are damaging to the environment and health, while less damaging modes are retreating. The impact of transport affects the global, regional, and local environment.

Business Ethics of Kfc

BUSINESS ETHICS 2011 Report Sunderland Business School Undergraduate Programs Name: Lanny Chew Jun Kheong Identification Number: 880328-52-5707 Student ID: 109129662/1 Tel. Number: 016-8515159 E-mail: [email  protected] com Study Centre: SEGi College Sarawak Module: Business Ethics Code: UGB210 Module Tutor: Ms. Adeline Academic Year: 2011 EXECUTIVE SUMMARY This report was produced as an audit report providing a ‘snapshot’ of KFC’s business ethics. First, the author started with the ethical dilemma of KFC which include poor quality products, animal abuse and poor working conditions.Identification of ethical dilemmas is important where people can know about the ugly truths that KFC was practicing. The report is followed with a discussion of the importance of the ethical dilemma of KFC and actions taken by KFC to solve the problems. Under this section the relevant theories such as utilitarianism, egoism, fairness are clearly explain with real examples in this repo rt. Although there are pros and cons, KFC has also practice best practices. This third section covered up a few values such as hope, love and caring that KFC is practicing by participating in Corporate Social Responsibility (CSR) and established code of conduct.Even though action has been taken, it also cannot solve the dilemma. So, the author has offer recommendation for KFC as reference. This report was ended with a conclusion. CONTENT: PAGE: ASSIGNMENT TITLE PAGE i EXECUTIVE SUMMARY ii CONTENT iii 1. 0 INTRODUCTION 1 1. 1COMPANY PROFILE 1 2. 0 ETHICAL DILEMMAS 2 . 1 POOR QUALITY PRODUCTS 2 2. 2 ANIMAL ABUSE 4 2. 3 POOR WORKING CONDITIONS 4 3. 0 IMPORTANCES OF THESE DILEMMAS AND ACTION TAKEN BY KFC 5 3. 1 PRODUCTS’ QUALITY IMPROVEMENT 5 3. 2 ANIMAL WELFARE ISSUES 7 3. 3 ESTABLISH UNION 9 4. 0 KFC BEST PRACTISES AND VALUES 11 4. 1 CORPORATE SOCIAL RESPONSIBILITY (CSR) 11 4. 2 ESTABLISH SUPPLIER CODE OF CONDUCT 12 5. 0 RECOMMENDATION 13 5. 1 GO FOR ORGANIC 13 6. 0 CONCLUSION 14 APPENDIX 1 15 APPENDIX 2 21LIST OF REFERENCES 24 1. 0 INTRODUCTION This report was produced to analyze the business ethics of Kentucky Fried Chicken (KFC). First, the report started with a brief description on the company background. Next, it is continued with identification of the ethical dilemmas – poor quality products, animal abuse and poor working condition of KFC, provided from stakeholder analysis and examples from their history. After that, the report moved on to the importance of the mentioned ethical dilemmas and how KFC is dealing with it. The actions taken are product quality improvement, animal welfare issues and establish union.This included the application of the various ethical theories. Then, it is continued with the good side of KFC when the analysis was done on KFC best practices and values that KFC are practicing. It included Corporate Social Value (CSR) where they offered ‘Projek Penyayang KFC’ in Malaysia and Colonel’s Scholar Prog ram, practicing the value of hope and love; and established supplier code of conduct by practicing the value of justice. Further, the author put on suitable recommendations for KFC such as Go for Organic, with the hope that the plan recommended can help KFC in expanding their business towards a brighter future.Lastly, this report was closed up with a conclusion justifying the essentialness of business ethics. 1. 1 COMPANY BACKGROUND KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky and is now one of the well-known fast food restaurants which operates in more than 11,000 branches in more than 80 nations and territories throughout the world. Examples are UK, China, Thailand, Malaysia, Kuwait, Spain and Barbados, Puerto Rico, Pakistan and many more.KFC started with Colonel Harland Sanders who grew up to become a personage the world known as Colonel Sanders throughout the years, discovered his penchant for cooking wh en he was only 9 years old. KFC is now regarded as the most chicken restaurant chain providing a special mouth watering taste fried chicken that cannot be replaced with chicken's natural juices sealed-in; leaving KFC with pride as a fast-food restaurant that provide customers with a selection of home-styled side dishes and desserts such as coleslaw and ice-creams to make a wholesome, complete and satisfying meal despite only serving great tasting chicken (http://www. fc. com). (Refer to Appendix I). 2. 0 ETHICAL DILEMMAS According to Lee Flamand (eHow, 2011), â€Å"an ethical dilemma is a situation wherein moral precepts or ethical obligations conflict in such a way that any possible resolution to the dilemma is morally intolerable. In other words, an ethical dilemma is any situation in which guiding moral principles cannot determine which course of action is right or wrong. † (http://www. eHow. com) The competition between fast food restaurants is increasing where KFC have t o come out with more choices of selection to meet the demand of their patrons.At the same time, they have to think of ways to make more sales, cut costs, and basically maximize the profits of the firms and faced many ethical dilemmas concerning their products and consumers during the process. The ethical dilemmas include poor quality products, animal abuse and poor working conditions. 2. 1 POOR QUALITY PRODUCTS David Ludwig (2009), director of a Boston children’s hospital said that â€Å"fast-food consumption has been shown to increase calorie intake, promote weight gain, and elevate risk for diabetes† (http://www. thenewwellness. com).Fast Food is usually unhealthy, and  can often lead  to loyal consumers having weight problems. This matter got worst to KFC where in year 2006, KFC was being sued for frying its chicken with cooking oils that contain Trans-fats, which can contribute to heart disease and diabetes. According to Mayo Clinic, trans fat is also called tr ans-fatty acids and assumed by some doctors to be the worst type of fat which both raises â€Å"bad† (LDL) cholesterol and lowers â€Å"good† (HDL) cholesterol. A high LDL cholesterol level in combination with a low HDL cholesterol level increases the risk of getting heart disease (http://www. ayoclinic. com). Trans fat is bad that it boosts the risk of coronary disease and people should only consume no more than 2 g per day. However, KFC claimed its products â€Å"meet or exceed all government regulations. † But as the Center for Science in the Public Interest, the activist group behind the lawsuit, points out, a three-piece extra-crispy combo meal, which is called ‘dinner-plate’ in Malaysia, contains 15 g of trans fat which is more than a person should ingest (Time magazine, 2006).In China, some of the outlets in Xianyang city were being accused for using the same frying oil to fry chickens up to 10 days and this can cause cancer (http://www. chin adaily. com. cn). Furthermore, other examples such as: customers cut her tongue and mouth after plastic was been found when she consumed coleslaw, bloody bandage found under KFC baked beans, worms discover in sandwiches, children became sick after eating KFC in Colorado, proved that KFC poor quality products issue has achieving a very dangerous level (http://www. kfcmademesick. com/). Added on, some KFC outlets were even forced to pay compensation for injuries.Example: KFC in Plymouth has been fined $13,000 for selling raw chicken to their customers (http://www. dailyrecord. co. uk). In year 2009, KFC in central London faced food hygiene charges with the cases where countless sighting of cockroaches, mice, rats and flies flying ahead was found when an investigation was done in the city. The owner has been fined ? 20,000 and was asked for temporary shop closed down (http://www. caterersearch. com). 2. 2 ANIMAL ABUSE Since the late 1990s, KFC faced severe protests by People for Ethica l Treatment of Animals (PETA), an animal rights protection organization.The improper breeding of birds combined with improper working conditions of workers and lack of ethically efficient operation processes led to improper practices in KFC’s supplier’s poultry farms. According to Donald G. McNeil Jr. who published his article in New York Times in 2004, â€Å"an animal rights group involved in a long legal dispute with KFC released a videotape showing slaughterhouse workers for one supplier jumping up and down on live chickens, drop-kicking them like footballs and slamming them into walls, apparently for fun†.Furthermore, other acts of cruelty which include suffocating a chicken by tying a latex glove over its head, workers tearing beaks off, spitting tobacco juice into birds' mouths, ripping a bird's head off to write graffiti in blood, plucking feathers to â€Å"make it snow,† and squeezing birds like water balloons to spray feces over other birds were all saw by an under investigator who works for the company (http://www. thenazareneway. com). KFC suppliers even cram birds into huge waste-filled factories, breed and drug them to grow so large until the chicken could not even walk, and often break their wings and legs.The chickens’ throats were slit and they were dropped into tanks of scalding-hot water—often while they were still conscious during slaughtering process (http://www. kentuckyfriedcruelty. com/). As a result KFC was accused of animal abuse  by PETA, on the supplier’s farm. 2. 3 POOR WORKING CONDITIONS Poor working conditions is always an issue for KFC especially for the branches located in big countries such US, India and China. In US, workers in Pilgrim’s Pride Poultry farm did animal abused action just to alleviate boredom or vent frustrations especially when so many chickens were coming in that they would have to work late (http://www. henazareneway. com). On the other hand, according to the city government of Guangzhou, China; effective from January 1 year 2006, the minimum wage for part-time labor set by local regulations is at 7. 5 Yuan per hour in big cities such as Guangzhou but KFC only paid them with 5. 5 Yuan. KFC were bombarded for this contract as it had violated the legal rights of employees. KFC allegedly force part-time employees to work the same hours as full-time staff but fail to pay them any of the benefits to which full-time staff are entitled.Adding on, employees who work more than five hours a day and 30 hours a week should be treated as full-time staff and receive the same fringe benefits according to the mainland laws. However, the Guangdong labor authority's clarification indicates that part-time working students are not protected by the law, which is a relief for the employers involved. It was extremely unfair for those part-timers (China Business, 2006). 3. 0 IMPORTANCES OF THESE DILEMMAS AND ACTION TAKEN BY KFC According to De George, R. T who has written in his book entitled ‘Business Ethics (5th Edition) in year 1999, he declares that an ethical dilemma occurs when the choice is defined unclearly between alternative actions with moral content. Whether a specific behavior is right or wrong, ethical or unethical is often determined by the concerned stakeholders and an individual’s personal ethics. As a result, values, judgments, and complex situations all play a critical role in ethical decision making. 3. 1 PRODUCTS’ QUALITY IMPROVEMENTThe reason KFC using trans oil at first because the food produced is much tastier. Trans oil which is introduced in 1990’s, claims that it is suitable to substitute natural oil and healthy. It has better performances under high heat, longer shelf life and also it is cheaper (http://www. msnbc. msn. com). For example: The crispy fried chicken is resulted crispier when frying with trans oil. Here, it is very clear that KFC has a bad judgment in choosing the t ypes of oil to be used and caused them being sued on their judgment.KFC also react as activist stakeholder where by using trans oil which is cheaper, they believe their investment will giving them a good return in profit. In these new era with full of busyness and stressful lifestyle, so as dual-working families where both parents are forced to work to increase the income of a family, more and more people are fully dependent on quick meal solutions and most will opt for fast food. Fast food such as KFC is not only a fast food restaurant, but the brand- KFC and their products have highly encounter a place in everyone’s life as it really helps in saving a meal-preparation time.Although people start to be more health conscious of having good health and body figures, fast food especially KFC may cause obesity according to research. Health Organizations in most development countries such as U. S, and U. K, have started to encourage their citizens to concern more about their having healthy life by having nutritious meal. Since KFC started their operations and expanded their business globally, the ‘chicken-meal’ they offered, only gains a bad image and reputation of a fast food that provides greasy unhealthy food.Fast food has the potential to impact directly and visibly on people's well-being like obesity. With this case, KFC practice the theory of utilitarianism which is also called ‘the greatest happiness principle’ where they have taken an action which results greatest amount of people receiving the greatest amount of good. So, KFC came out with Kentucky Grilled Chicken which is marinated with savory blend of secret herbs and slow-grilled to juicy perfection. This new product has fewer fat grams, fewer calories, and less sodium than original recipe chicken.Besides, all KFC chicken products practice Zero Grams Trans Fat per serving where they have found the perfect recipe by incorporating the Colonel’s 11 herbs and spices wi th a new cooking oil that contains zero grams of trans fat. Beside fried chicken, many others favorite KFC side dishes such as mashed potatoes and wages are now served with zero grams of trans fat (http://www. kfc. com). KFC’s new products and Zero Grams Trans Fat plans have help them to push up their brand where they tend to promote happiness through serving customers with nutrient food and it is also a better option for health-conscious customers.According to Brooks and Dunn (2009), ‘The ethically correct action is the one that will produce the greatest amount of pleasure or the least amount of pain. ’ 3. 2 ANIMAL WELFARE ISSUES Since the case of animal abuse being explored to the world, KFC faced the toughest challenge in where it heated up the public awareness towards the animal welfare. People all around the world started to be concerned about this issue as KFC has their branches worldwide. Animal abuse case occurred huge ruckus by the public has caused the corporation to lose their image and their reputations are highly damaged because of the law stated by PETA.After the incident, stakeholder’s expectations and demands regarding the standardized guidelines of animal treatment were also increased. The case not only affected the business all over the world, but also its brand (KFC) reputation, turnover and profit as KFC has their branches in most of the countries and hence, caused the significant impacts on the relationship between contemporary organization such as McDonald, Burger King, Wendy and Safe-way as they also afraid that KFC might drag them down, their shareholders such as the owners of each KFC branch restaurants and finally public opinion.Just like other fast food chain, KFC seems trying to minimize their budget and hence maximize their profits without considering their suppliers and customers instead they should put on priority on the importance of ethics. Suppliers just did what requested by KFC without thinking the ir negative impacts when requisition for chicken’s meat increased. Here, KFC react brilliantly where they did not run away from reality as several actions had been taken to overcome the problems and tried to make the issue – a ‘learning’ history for all.KFC took an immediate responds and developed a series of plan to overcome the problems and this action has become a trend for KFC in the future. When receiving a little pressure from PETA, KFC Canada agreed to a historic new animal welfare plan that they became the first major restaurant chain ever in whole world to purchase all of its meat exclusively from controlled-atmosphere killing (CAK) slaughterhouses and dramatically the lives and deaths of millions of chickens for Canada. http://www. thepoultrysite. com. ) CAK is a method of slaughtering poultry where chickens do not suffer when being removed from the crates,  hung upside down, shackled, bled, and scalded in defeathering tanks which leads to stru ggling, stress, and broken wings. The processes work the oxygen in the transport cages is replaced with other gasses such as carbon dioxide, argon or nitrogen to gently put them into ‘sleeping mode’.The birds die from the lack of oxygen, and are dead before they are ever handled by slaughterhouse workers (http://animalrights. about. com/). Besides, there are no chances for workers to abuse the chicken as they never have to chance to handle live chickens in CAK. This process even provide with better results when workers do not need to struggle with flapping, scratching, vomiting, and defecating chickens, lights can be kept bright throughout the process and the air maintain at its cleanliness level (http://www. peta. org/).As stated clearly in KFC main website, all suppliers must comply with the KFC policy which is they are strictly not allowed to use hormones and steroids for any purposes, including improving growth in chickens due to the genetically engineered for faste r growth and antibiotics are strictly prohibited. To show their sincerity in transformation, KFC even formed the KFC Animal Welfare Advisory Council, which consists of highly regarded experts in the field who will provide information and advice based on relevant data and scientific research which has been a key factor in formulating their animal welfare program.To rebuild the public confidence towards KFC, the company allowed PETA to review its animal welfare audit forms every six months (http://www. kfc. com). 3. 3 ESTABLISH UNION Employees play one of the most important characters in the whole process. Without these people, KFC might not have such a huge success in their business until today. After the incident of underpaying their part-time workers in  Guangzhou, they set up trade union branches across the province.This incident has highly touched up people awareness to protect human rights especially in China when media from Shanghai, Taiyuan, Tianjin, Fuzhou and Beijing repor ted similar findings and have caused uproar across China. Furthermore, the unfair treatment to employees increased when labor officials in Shanghai claimed that they have not found any regulations in KFC outlets as the rules in Shanghai do not apply to part-time or to student.The unclear stipulations on the rights and benefits of part-time or student employees enable KFC to make use of the legal loopholes as all fast-food restaurants are profit-making enterprises that wish to earn more profits by taking advantage on their part-time employees. KFC practice the theory of egoism here as the company only care about themselves rather than considering about its’ employees profits. â€Å"Cheating part-time workers is also a common practice in the US because companies take advantage of the fact that most part-timers are young, inexperienced and lack representation.These businesses should be required to adhere to the rules and regulations of the host country,† said TangXiaojing to China Daily in year 2007. This whole case also tells China and the world that people have to be aware of the unequal situation for laborers in China, and to wonder why the legislation is always so vulnerable (http://www. china. org. cn) In return, KFC claimed that they would took things seriously by looking forward into the situations and will approached the local trade union of the city for guidance of set up the trade union.KFC has applied the theories of fairness here where everyone has been free to receive rewards for their efforts, which is also known as procedural justice (Beauchamp ;amp; Bowie, 1997). The president of Yum Brands Inc promised that KFC will accept every statements ruling Chinese government makes over its alleged illegal exploitation of part-time staffs in China. And they would do whatever is requested by the trade union after they have concluded their investigations into the employment of KFC’s part-time workers.Besides, trade union in several cities in China will work together with local labor and social security departments to investigate the entire fast food restaurants in China which were suspected to have similar unlawful behavior to protect the rights of employees. With the cooperation between KFC and members of All China Federation of Trade Union to establish KFC own union, the author believes the cases of unfair treatment to employees will be lowered and KFC branches in China will be the model for other KFC in other countries (http://www. china. org. cn). 4. 0 KFC BEST PRACTISES AND VALUES 4. CORPORATE SOCIAL RESPONSIBILITY (CSR) The brand KFC has been carved in people’s heart as one of the best fried chicken restaurant and in return, KFC participated themselves in CSR as CSR is all about how a company manages the business processes to produce an overall positive impact on society (http://www. mallenbaker. net) – Refer to Appendix II. KFC takes its CSR priority faithfully and makes a dedicated effort to fu lfill its tasks in every area including the community, education, diversity, market place, workplace, and animal welfare which is also benefiting to all including its stakeholders.CSR which is also claimed to be a marketing purpose is logically captured in the new definition of marketing answered by the American Marketing Association (2004) which stated â€Å"marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders†. KFC practiced the value of Hope and Love. In Malaysia, KFC Malaysia has set up ‘Projek Penyayang’ as appreciation for greatly support by the Malaysian. Project Penyayang’ which was founded in 1995, was purposely developed to provide food to a total of 80 homes every quarter to enable thousands of orphans and underprivileged to enjoy KFC meals. With a heart of caring, KFC fulfill the hope of orphans who wished to have KFC. ‘Tabung Penyayang KFC’ which is a unique fund representing a percentage of revenue generated from sales of KFC’s Kids’ Fun Meals was set as a charity fund to help children and needy through various CSR Program. Adding on, all the programs also included donation, charity, and organize open house dinner particularly to those less fortunate, elderly and orphaned (http://www. fc. com. my). Caring is about wanting another person to succeed and do well in life and their career. With a heart of caring, KFC cares about students education. KFC create a fund – Colonel’s Scholars, offering scholarships for entrepreneurial drive and strong perseverance high school seniors who need financial helps to support their school fees in their study career. Students who are selected will received up to $ 20,000 to receive a bachelor degree program in the university the students have chosen inside their cities only (http ://www. kfcscholars. org/). 4. ESTABLISH SUPPLIER CODE OF CONDUCT KFC practice the value of justice where they protect the rights and punish the wrongs. Supplier code of conduct is established by KFC U. S. which is committed to protect all U. S. suppliers’ employees’ rights by conducting its business towards legal, ethical and socially responsible manner. All KFC suppliers are required to follow and abide by all applicable laws, codes or regulations which includes not limited to any local, state or federal laws regarding wages and benefits, employees’ compensation, working hours, equal opportunity, worker and product safety.All suppliers are expected to confirm their practices to the published standards for their industry in order to get the contract to supply goods to KFC. Staffs of suppliers are protected in many areas where they must have safe and healthy working conditions and working schedules, non-discrimination occurs in industry, child labor issue where employees below 14 years old are strictly prohibited from working, forced and indentured labor and lastly notification to employees where notices of policies can be clearly explained to them.With addition, suppliers who are failed to follow the Code may cause them to disciplinary action which might include the termination of the Supplier relationship with KFC. KFC pay full respect to all the employees as they work for suppliers who supply chicken meats and goods for KFC who claimed to be working indirectly for KFC. 5. 0 RECOMMENDATION Marketing strategy used to be very important in a business as a well-planned marketing strategy helps a business to earn more profitability, well-known brand mark and loyalty from customers.As time goes by, marketing strategy cannot be dependent on just meeting the needs and demands of all stakeholders. KFC should now by right focus on how to deliver a better service and products’ quality to customers as the brand – KFC has already been r ecognized by everyone in the world. 5. 1 GO FOR ORGANIC! Emphasizes should be done on consumer health, products’ quality and social responsibility initiatives as people start conscious about having good health and enough nutrients. When people start going for organic, KFC should go for it too!Organic products and other ingredients are grown without the use of pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms, or ionizing radiation. Organic meat, poultry, eggs, and dairy products are come from animals such as chickens and cows that do not take antibiotics or growth hormones (http://organic. org). Going for organic food products will increase the modal of production and it needs a long period of time for this huge transformation as there are few steps that have to be followed.According to USDA National Organic Program (NOP), a Government-approved certifier will inspect the farm where the food is grown to make sure the farmer is following all the r ules necessary to meet USDA organic standards before a product can be labeled â€Å"organic,†. Companies that handle or process organic food before it gets to your local supermarket or restaurant must be certified, too’.On the other hand, it will be the hardest decision for KFC as they have to do surveys and further consideration whether the program is suitable for every KFC branches in the whole world as KFC have to reconsider about looking for new trustable suppliers that can continuously provide organic food and it is tough. KFC can always start slowly from the beginning by providing several choices from organic food such as organic salad, organic soya bean drink instead of carbonated flavored drinks, and mashed potatoes made from organic potatoes.If the program run with success, KFC will become the first ever fast food chain that provides organic food products and the author strongly believes that the strategic planning will surely increase the sales of KFC and gai ning more profit although KFC products will be sell at higher prices due to highly increased modal. 6. 0 CONCLUSION Conclusion, ethics is definitely necessary for a business to grow successfully, become more significant and more organized. A business can highly impact on the people’s lives and circumstances through providing jobs, life organization, creating wealth and inspiring others to grow their own business.Therefore, the business maybe ruined and leaves it with a bad reputation if an organization is not having a proper understanding on business ethics. From bad to good, KFC has gone through every hard time and now moving towards a better future when they finally overcome most of its ethical issues. People do make mistakes and learn from mistakes so as KFC. KFC will learn from their mistakes and make the mistakes to the power of change. The author strongly believe that KFC will do their best in meeting everyone’s need and KFC will become the first priority for eve ry human when they thinking of nice and tasty fried chicken.KFC – So Good! APPENDIX 1: KFC HISTORY and PRODUCTS KFC HISTORY-AT-A-GLANCE 9/9/1890 Harland Sanders is born just outside Henryville, Indiana. 1900-1924 Harland Sanders holds a variety of jobs including: farm hand, streetcar conductor, army private in Cuba, blacksmith's helper, railyard fireman, insurance salesman, tire salesman and service station operator for Standard Oil. 1930 In the midst of the depression, Harland Sanders opens his first restaurant in the small front room of a gas station in Corbin, Kentucky. Sanders serves as station operator, chief cook and cashier and names the dining area â€Å"Sanders Court & Cafe. 1936 Kentucky Governor Ruby Laffoon makes Harland Sanders an honorary Kentucky Colonel in recognition of his contributions to the state's cuisine. 1937 The Sanders Court ;amp; Cafe adds a motel and expands the restaurant to 142 seats. 1939 The Sanders Court ;amp; Cafe is first listed in Dunc an Hines' â€Å"Adventures in Good Eating. † Fire destroys The Sanders Court & Cafe, but it is rebuilt and reopened. The pressure cooker is introduced. Soon thereafter Colonel Sanders begins using it to fry his chicken to give customers fresh chicken, faster. 1940Birthdate of the Original Recipe 1949 Sanders marries Claudia Price. 1952 The Colonel begins actively franchising his chicken business by traveling from town to town and cooking batches of chicken for restaurant owners and employees. The Colonel awards Pete Harman of Salt Lake City with the first KFC franchise. A handshake agreement stipulates a payment of a nickel to Sanders for each chicken sold. 1955 An interstate highway is built to bypass Corbin, Kentucky. Sanders sells the service station on the same day that he receives his first social security check for $105.After paying debts owed, he is virtually broke. He decides to go on the road to sell his Secret Recipe to restaurants. 1957 Kentucky Fried Chicken f irst sold in buckets 1960 The Colonel's hard work on the road begins to pay off and there are 190 KFC franchisees and 400 franchise units in the U. S. and Canada. 1964 Kentucky Fried Chicken has more than 600 franchised outlets in the United States, Canada and the first overseas outlet, in England. Sanders sells his interest in the U. S. company for $2 million to a group of investors headed by John Y. Brown Jr. , future governor of Kentucky.The Colonel remains a public spokesman for the company. 1965 Colonel Sanders receives the Horatio Alger Award from the American Schools and Colleges Association. 1966 The Kentucky Fried Chicken Corporation goes public. 1969 The Kentucky Fried Chicken Corporation is listed on the New York Stock Exchange. 1971 More than 3,500 franchised and company-owned restaurants are in worldwide operation when Heublein Inc. acquires KFC Corporation. 1976 An independent survey ranks the Colonel as the world's second most recognizable celebrity. 1977 Colonel Sand ers speaks before a U. S.Congressional Committee on Aging. 1979 KFC cooks up 2. 7 billion pieces of chicken. There are approximately 6,000 KFC restaurants worldwide with sales of more than $2 billion. 12/16/1980 Colonel Harland Sanders, who came to symbolize quality in the food industry, dies after being stricken with leukemia. Flags on all Kentucky state buildings fly at half-staff for four days. 1982 Kentucky Fried Chicken becomes a subsidiary of R. J. Reynolds Industries, Inc. (now RJR Nabisco, Inc. ) when Heublein, Inc. is acquired by Reynolds. 1986 PepsiCo, Inc. acquires KFC from RJR Nabisco, Inc. 1997 PepsiCo, Inc. nnounces the spin-off of its quick service restaurants – KFC, Taco Bell and Pizza Hut – into Tricon Global Restaurants, Inc. 2002 Tricon Global Restaurants, Inc. , the world's largest restaurant company, changes its corporate name to YUM! Brands, Inc. In addition to KFC, the company owns A;amp;W ® All-American Food ® Restaurants, Long John Silversà ‚ ®, Pizza Hut ® and Taco Bell ® restaurants. 2006 More than a billion of the Colonel's â€Å"finger lickin' good† chicken dinners are served annually in more than 80 countries and territories around the world. 2007 KFC proudly introduces a new recipe that keeps the Colonel's 11 herbs and pices and finger-lickin' flavor, but contains Zero Grams of Trans Fat per serving thanks to new cooking oil. 2008 The Colonel has a new look! KFC updates one of the most recognized, respected and beloved brand icons with a new logo. The new logo depicts Colonel Sanders with his signature string tie, but for the first time, replaces his classic white, double-breasted suit with a red apron. The apron symbolizes the home-style culinary heritage of the brand and reminds customers that KFC is always in the kitchen cooking delicious, high-quality, freshly prepared chicken by hand, just the way Colonel Sanders did 50 years ago. 009 KFC introduces Kentucky Grilled Chickenâ„ ¢ – a bette r-for-you option for health conscious consumers who love the flavor of KFC. Kentucky Grilled Chicken has less calories, fat and sodium than KFC’s Original Recipe ® chicken, without sacrificing the great taste of KFC. APPENDIX 2: Corporate social responsibility – What does it mean? By Mallen Baker: First published 8 Jun 2004 One of the most frequently asked questions at this site – and probably for all those individuals and organizations dealing with CSR issues is the obvious – just what does ‘Corporate Social Responsibility' mean anyway?Is it a stalking horse for an anti-corporate agenda? Something which, like original sin, you can never escape? Or what? Different organizations have framed different definitions – although there is considerable common ground between them. My own definition is that  CSR is about how companies manage the business processes to produce an overall positive impact on society. Take the following illustration: Com panies need to answer to two aspects of their operations. 1. The quality of their management – both in terms of people and processes (the inner circle). 2.The nature of, and quantity of their impact on society in the various areas. Outside stakeholders are taking an increasing interest in the activity of the company. Most look to the outer circle – what the company has actually done, good or bad, in terms of its products and services, in terms of its impact on the environment and on local communities, or in how it treats and develops its workforce. Out of the various stakeholders, it is financial analysts who are predominantly focused – as well as past financial performance – on quality of management as an indicator of likely future performance.Other definitions The World Business Council for Sustainable Development in its publication Making Good Business Sense  by Lord Holme and Richard Watts, used the following definition. â€Å"Corporate Social Resp onsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large† The same report gave some evidence of the different perceptions of what this should mean from a number of different societies across the world.Definitions as different as  CSR is about capacity building for sustainable livelihoods. It respects cultural differences and finds the business opportunities in building the skills of employees, the community and the government  from Ghana, through to  CSR is about business giving back to society  from the Philippines. Traditionally in the United States, CSR has been defined much more in terms of a philanthropic model. Companies make profits, unhindered except by fulfilling their duty to pay taxes. Then they donate a certain share of the profits to charitable causes.It is seen as tainting the act for the company to receive any benefit from the giving. The European model is much more focused on operating the core business in a socially responsible way, complemented by investment in communities for solid business case reasons. Personally, I believe this model is more sustainable because: 1. Social responsibility becomes an integral part of the wealth creation process – which if managed properly should enhance the competitiveness of business and maximize the value of wealth creation to society. 2.When times get hard, there is the incentive to practice CSR more and better – if it is a philanthropic exercise which is peripheral to the main business, it will always be the first thing to go when push comes to shove. But as with any process based on the collective activities of communities of human beings (as companies are) there is no ‘one size fits all'. In different countries, there will be different priorities, and values that will shape how business act. And even the observations above are changing over time. The US has growing numbers of people looking towards core business issues.For instance, the CSR definition used by Business for Social Responsibility is: â€Å"Operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business. † On the other hand, the European Commission hedges its bets with two definitions wrapped into one: â€Å"A concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment. A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis. †When you review each of these, they broadly agree that the definition now focuses on the impact of how you manage your core business. Some go further than others in prescribing how far companies go beyond managing their own impact into the terrain of acting specifically outside of that focus to make a contribution to the achievement of broader societal goals. It is a key difference, when many business leaders feel that their companies are ill equipped to pursue broader societal goals, and activists argue that companies have no democratic legitimacy to take such roles. That particular debate will continue.LIST OF REFERENCES: [Book]: Crane, A. and Matten, D. 2007,  Business Ethics:   Managing Corporate Citizenship and sustainability in the age of globalization, 2nd Edition, Oxford University Press Inc. , New York, accessed on 15th December 2009, available. [Book]: Frederick R. E. , A Companion To Business Ethics Wiley-Blackwell, August 9 2002, accessed on 15th December 2009, available. [Book]: J. Brooks, L. & Dunn, P. (2009), Business & Professional Ethics for Directors, Executive & Accountants 5th  edition, Cengage Learning (2009), accessed on 12th December 2009, available. Book]: Managing informatio n technology in a global environment:  2001 Information Resources Management Association International Conference, Toronto, Ontario, Canada, May 20-23, 2001, accessed on 11th December 2009, available. [Online]: http://animalethics. blogspot. com/2009/10/h-b-acton-1908-1974-on-animal-rights. html, accessed on 9th December 2009, available. [Online]: http://animalrights. about. com/od/animalsusedforfood/f/Controlled-Atmosphere-Killing-What-Is-Controlled-Atmosphere-Killing. htm, accessed on 11th December 2009, available. [Online]: http://www. atimes. om/atimes/China_Business/ID20Cb02. html, accessed on 11th December 2009, available. [Online]: http://www. caterersearch. com/Articles/29/10/2009/330646/Leicester-Square-KFC-faces-13-food-hygiene-charges. htm, accessed on 15thDecember 2009, available. [Online]: http://www. china. org. cn/english/China/206787. htm, accessed on 10th December 2009, available. [Online]: http://www. china. org. cn/english/China/206640. htm, accessed on 10th Dec ember 2009, available. [Online]: http://www. china. org. cn/english/BAT/205948. htm, accessed on 10th December 2009, available. [Online]: http://www. hina. org. cn/english/China/208113. htm, accessed on 10th December 2009, available. [Online]: http://www. chinadaily. com. cn/china/2007-03/09/content_823985. htm, accessed on 14th December 2009, available. [Online]: http://www. darkztar. com/forum/showthread. php? 52669-The-ethical-dilemmas-of-fast-food-industries, accessed on 7th December 2009, available. [Online]: http://www. ehow. com/about_5481837_ethical-dilemma_. html#ixzz1f0HrybvU, accessed on 8th December 2009, available. [Online]: http://edwardkhoo. com/kentucky-fried-chicken-kfc-animal-cruelty/, accessed

How to Remember All Ten Amendments of the Bill of Rights